We Understand What Makes Manufacturer Websites Different
At Northwoods, we thrive on the challenges involved in building B2B manufacturer sites. We’ve built them for more than 20 years, so they’re a specialty of the house, so to speak! If you make things, we get you.
During the past 20 years, we've found that B2B industrial websites face specific challenges:
- organizing mountains of data
- explaining highly technical specifications
- promoting customer awareness while maintaining good dealer relations
- creating SEO-friendly taxonomies
- building brand image in ways that differ significantly from the B2C sector
Meeting these and other complex and subtle objectives can be a daunting task. We're here to help.
B2B is Still B2People
Regardless of your product or service, your manufacturer website must be designed to optimize user experience and accessibility. Users must be able to navigate through large amounts of data quickly and easily to find what they need. We keep your visitors top-of-mind throughout the design process, and we organize technical information logically, so users interact with your site intuitively.
From online catalogs to product information systems (PIMs), we offer many solutions to help users navigate your content.
Target Key Audiences
Some manufacturers still shy away from digital marketing. If this is true for your company, we can help you get up to speed. Whether you sell gaskets, machine tools, food handling equipment or, for that matter, haircuts, your business will benefit from digital marketing. Northwoods' expert digital marketing team can help you identify, engage and convert your specific target audience.