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Digital Marketing Strategist

 

Roles and Responsibilities

  • Craft and execute initial digital marketing strategies for clients, including ongoing digital advertising and SEO
  • Be an expert in Northwoods digital marketing services & solutions, assisting sales team in winning business for digital marketing
  • Be instrumental in helping develop new digital marketing capabilities
  • Work with digital advertising & SEO teams to oversee digital marketing campaigns for clients
  • Develop data visualization reports for clients & meet monthly to review campaign results
  • Act as a key leader for the digital marketing leadership team, providing support to build and execute our roadmap for business growth
  • Contribute ideas to web design projects, social media, SEO consulting, digital strategy consulting, and content management implementation 
  • Develop and share compelling thought leadership content for internal sales and marketing efforts

Here's What We Know About You

  • 5+ years’ experience in digital marketing across a variety of industry verticals
  • 2+ years’ experience in digital advertising platforms, including Google Ads and Facebook Ads
  • Demonstrate experience in designing and implementing successful digital marketing strategies and campaigns
  • Strong understanding of how all current digital marketing channels function, including experience with Google Ads, social advertising platforms, MA tools, CMS tools, keyword data and data visualization tools
  • Proficient with KPIs and web analytics software, such as Google Analytics
  • Familiarity in web design and website content management
  • Excellent analytical and project management skills
  • Strong team management, written and verbal communication skills
  • Self-starter with the ability to handle multiple opportunities and mange time well
  • Passion to learn and grow in the digital marketing/web/technology field
  • Confidence to speak up and share ideas

Benefits

Travel is very limited and 98% in SE Wisconsin. In addition to highly competitive salaries, we offer 401(k), health, dental, long-term, and short-term disability insurance, paid vacation, no limit on health days, paid holidays, paid maternity/paternity leave, and free lunch on occasion. We operate in a flexible work environment. Many employees work within our flexible, hybrid model. Northwoods is an Equal Opportunity Employer.

 

About Northwoods

We see the big picture, but don't lose sight of the details. We uncover opportunities others miss. We're obsessed with data (and dogs), and we don't make any decisions or recommendations for our clients that we wouldn't make for ourselves. Our unique combination of vision, creativity, and data-driveness allows us to help our clients in both the B2B and B2C space meet and exceed their goals.

The Northwoods Culture

With a relaxed environment, fresh hot popcorn, and the obligatory ping pong and foosball tables, we enjoy the amenities expected from a cutting-edge tech and digital marketing company. But that’s not what makes us love our jobs – it’s the people and the work that makes Northwoods great:

  • We learn something new each day. From Fortune 500 companies to industrial manufacturers to local non-profits, we work on a wide variety of projects. The diversity of our clients and our commitment to forward-looking technologies and strategies means we’re constantly engaged and learning new things.
  • We trust and value each other. Ego has no place at Northwoods (our president sits in a cubicle like the rest of us), and we don’t focus on titles. When any one of us has an idea, solution, or criticism, we know we can voice it openly and honestly – and we listen respectfully when our colleagues do the same.
  • We hire people, not skillsets. We don’t just find people familiar with specific tools or technologies; we look for motivated self-starters who know how to learn and are eager to grow. We hire the best and brightest – leaders, team players, and creative problem solvers – and give everyone the opportunity to make the most of their unique talents.
  • Our families come first. We have a strong work ethic and commitment to our clients, but we also have busy lives. Sometimes we work from home, sometimes we choose to work odd hours, and sometimes we bring our kids or dogs (or both!) into the office. Each of us gets to decide for ourselves what the ideal work-life balance looks like.
  • We each grow in our own way. As our interests change and career goals evolve, so do our roles with our clients and within the company. We all find new boundaries to push; Northwoods gives each of us the latitude and freedom to pursue our passions and create our own career story.
  • We’re driven to constantly do our best. And Northwoods provides an environment that allows us all to do exactly that.

Our Mission

Northwoods is a digital solutions company that helps smart organizations create a superior online presence through the development of effective websites, software and digital marketing services. Using a strategic approach, dedication to learning, problem solving abilities, and our unwavering honesty and integrity, we strive to become our clients’ most trusted digital partner, helping them to grow and achieve their goals.

Our Vision

To be every smart brand’s essential digital partner.

  • We will be nationally known for our honest guidance, exceptional expertise, and outstanding software and marketing services.
  • We will become one of the premier mid-market hybrid CMS providers.
  • We will help our clients consistently meet and exceed their goals, by consistently meeting and exceeding our own.

Our Values

Family | Fun | Honesty | Excellence | Lifelong Learning

2021 Best Places to Work award logo

Our unique culture is one of the many reasons we've been (proudly!) been recognized as one of Milwaukee's Best Places to Work by the Milwaukee Business Journal in 2019, 2020 and 2021! 

 

How to Apply

If you're looking for a career destination – a unique place where your career path, experience and values intersect (not just another job) – we want to talk to you! Send your resume and cover letter to resume@nwsdigital.com. Thanks for your interest!