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DIGITAL MARKETING DURING COVID-19: IDEAS TO KEEP YOUR BUSINESS MOVING FORWARD

Original Broadcast Date: March 31, 2020

Presented By: Jim Brophy, Amanda Koehler & Barrett Wainscott

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Whether or not to continue with your existing marketing plans during a crisis - let alone a global pandemic - is a difficult question to answer. Do you throw out your plans altogether and start over, or make modifications? What digital marketing and advertising activities should you continue with and which ones (if any) should you consider abandoning? How should your messaging and tactics change?

Our digital marketing experts share ideas to help you decide next steps and adjust your strategy.

Key Takeaways

  • Find out if you should continue digital marketing and advertising during the pandemic
  • Find out what companies have historically done from a marketing perspective during times of national crisis
  • Learn how to adjust your digital marketing to reflect our new reality
  • Learn how other webinar participants are reacting and adjusting