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Using Personas to Improve Your Digital Marketing

Original Broadcast Date: May 14, 2020

Presented By: Katelyn Staabeen

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In order to create a great digital marketing campaign, you need a thorough understanding of the needs of your users. But, how well do you really know your target audience? Creating marketing personas is a great step toward gaining a deep understanding of your audience and the best ways to market to them. This workshop will walk through the process of creating marketing personas and explore how those personas can be used to advance your digital marketing goals.  

Key Take Aways

  • What are personas and why are they valuable
  • The process of creating personas
  • How to apply persona research to your digital marketing campaigns, website strategy, and more