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Why Your Web Metrics Suck

Original Broadcast Date: July 22, 2020

Presented By: Fred Pike


You probably think you’ve got great data and that you can trust everything you’re seeing. In most cases, you’re wrong. GA, and other analytics tools, are very powerful but also require regular care and maintenance – they are definitely not set-it-and-forget-it tools. It’s a very rare GA installation that doesn’t have any mistakes in the set-up. Join us for an entertaining look at the most common mistakes people make in setting up or (not) maintaining their web metrics. We’ll share how to fix them and how to develop the mindset to reduce or recognize mistakes moving forward.

Key Take Aways

  • Blocking your traffic
  • Blocking spambots
  • Setting up goals
  • Keeping goals accurate
  • Setting up views
  • Blocking PII (personally identifiable information)
  • Unwelcome variations in sources and mediums
  • Unusually low bounce rates