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Original Broadcast Date: March 20, 2019

Presented By: Jim Brophy


Writing for the web begins with good content writing, but doesn’t stop there. Quality website content generates traffic, engages users and drives conversions. Combining a solid content marketing strategy with well-written copy and optimizing for SEO is the key to success when writing content for your website.

Learn how to create new website content, leverage existing copy, clarify your message and get your content in front of the right audience in both B2C and B2B environments.

Key Takeaways

  • How to turn web visitors into conversions
  • What distinguishes good website content from the rest
  • How to leverage social media to distribute your content
  • How good website content will improve SEO rankings
  • How today’s users think & use the web