Lutheran Social Services of Wisconsin and Upper Michigan
Website Design & Development | Digital Strategy
LSS, or Lutheran Social Services of Wisconsin and Upper Michigan, is a non-profit organization providing programs and services to those in need throughout the upper Midwest.
LSS needed a consolidated navigation and information architecture to help its users find the information they need, as well as a modern, responsive website that focused on story telling with a clear conversion strategy aimed at boosting engagement. Northwoods conducted an intensive digital marketing strategy, focused on Search Engine Optimization (SEO), content marketing and social media. Additionally, Northwoods engaged key stakeholders throughout the LSS organization, soliciting feedback about the site map, photos, and site content. The new site reflects LSS's message with bright colors, engaging photos, clear calls to action, and wonderful stories.