Penta Technologies, Inc.
Digital Strategy | Website Design & Development
Penta Technologies develops enterprise software that helps construction, service, and engineering enterprises improve business performance.
Penta Technologies was positioning itself as a thought leader in the construction industry, but needed improved Search Engine Optimization (SEO) to extend its brand. Northwoods started with keyword research and a competitive analysis to inform Penta Technologies’ content towards better SEO. Northwoods then implemented a digital strategy with an emphasis on SEO-friendly information architecture, content strategy, and use of Titan CMS, an enterprise content management system powered by Northwoods. With the new website, Penta Technologies saw significant improvements in their search engine rankings and increased web-generated leads and conversions.