Website Design & Development | Digital Marketing
Established in 1905, Stoelting is a diversified manufacturer of frozen treat equipment including soft serve, yogurt, shake, custard and batch freezers, and frozen beverage dispensers; Aqueous Cleaning Systems for general industrial operations, ultrasonic cleaning applications, and the electronics assembly & semi-conductor packaging industries.
After The Vollrath Company purchased Stoelting, a new website was needed to bring it in-line with Vollrath's brand while also maintaining Stoelting's unique identity. Northwoods provided a fully redesigned website that made use of a PIM (product information manager), allowing all internal and external audiences an easy way to manage, synchronize, and distribute product information. The redesign plan also included keyword research to keep Stoelting ranking well in search engine results and an information architecture that focuses on usability by employees and customers alike.