Overall Website Design
Accordions give the user the ability to show or hide content, allowing users to focus more easily on content that is relevant to them. Accordions also help to make scanning content-heavy pages easier.
A stripe pattern is used instead of a solid background to add personality and character to the design. The stripe pattern also shows up in other WCTC marketing materails, which helps to unify their brand identity across all mediums.
Text, imagery, iconography, and negative space are used to balance each other out to achieve harmony throughout the design. These elements also help to break up the text into smaller, more digestible content blocks that are easier to read and scan.
The design also keeps accessibility at the forefront. For example, hover effects don’t rely on simple color changes alone but also provide small movement to draw more attention to clickable elements for users, including those with disabilities. Elements such as buttons and cards slide up, underlines and borders appear, and icons tilt on hover, as well.