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Chris Wilson

Senior Software Architect

Chris is a senior software architect and developer. He’s particularly interested in helping clients gain efficiency and improve security through cloud-based solutions. His client portfolio ranges from startups like to major enterprises like ManpowerGroup to non-profits and public agencies like Milwaukee Public Schools.

Fred Pike

Managing Partner & CFO

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL. Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

2021 Outlook: Custom Software Development - the Missing Link in Your Martech Stack

Presented by: Chris Wilson, Senior Software Architect and Fred Pike, Managing Partner & CFO

Wednesday, December 2, 2020

10:00 AM to 11:00 AM


Of the many challenges marketers face, one of the most difficult (and frustrating) is managing a martech stack made up of multiple tools and systems that don't talk to one another. Without the ability to easily combine data, opportunities to upsell and cross-sell current customers, drive new business, deliver effective personalized communications, and measure ROI is limited.

As a work-around, many organizations spend countless hours creating manual solutions to obtain and leverage the data they need - or, worse, give up altogether.

But there's good news!

Custom software development just might be the missing link you've been looking for to tie your marketing technology stack together. Join us as we share real examples of custom software solutions and APIs we’ve developed that have helped marketing and IT organizations overcome their martech challenges - and how similar solutions can help you do the same in the new year.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Why custom software can be an effective way to tie your martech stack together
  • Various use cases for when custom software is a good option to help leverage data from disparate systems
  • Examples of custom software solutions and APIs that have helped companies overcome their marketing technology challenges

Who Should Attend

  • Chief Information Officers
  • IT Directors
  • IT Managers
  • Chief Marketing Officers
  • Marketing Directors
  • Digital Marketing Directors
  • Marketing Managers