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Amanda Koehler

Digital Marketing Practice Director

Amanda is certified in Google Analytics and Google AdWords.  As Northwoods' Digital Marketing Practice Director, she focuses on creating marketing strategies for customers like Ariens Co., MetalTek, ShoreTrips, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.

Katelyn Staaben

Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

2021 Outlook: The Online Customer Experience Imperative

Presented by: Amanda Koehler, Digital Marketing Practice Director and Katelyn Staaben, Digital Marketing Strategist

Wednesday, December 9, 2020

10:00 AM to 11:00 AM


Consumer expectations for exceptional online experiences continue to grow, and the quality of your brand's digital experience is measured against e-tail giants like Amazon and Zappos - whether you compete directly with them or not. Can your company deliver? Find out why creating an exceptional digital experience is essential to your company's success in 2021, how to assess your current efforts, and practical tips for making improvements.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • What consumers expect from today's digital experiences
  • Why creating exceptional online experiences is no longer an option for brands
  • How to assess the effectiveness of your website and other digital efforts
  • Ideas and tips for making improvements to better meet user needs

Who Should Attend

  • Chief Marketing Officers
  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers