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Katelyn Goerke

UX Research Lead

Katelyn leads the Northwoods UX research and strategy teams and genuinely enjoys helping clients, professionals, and students better understand the value of a data-backed marketing approach. She’s a skilled marketing strategist, certified in Google Analytics and Google Ads, and she shares her extensive knowledge as an Adjunct Instructor in Information Science and Technology at UW-Milwaukee. Katelyn appreciates a good puzzle and finds the fun in using data to solve a client’s unique set of challenges. When she’s not at Northwoods, she loves to travel and enjoys board games and all things Harry Potter.

A Digital Experience Built on Assumptions Cannot Stand

Presented by: Katelyn Goerke, UX Research Lead

Thursday, December 7, 2023

10:00 AM to 11:00 AM


In today's world, providing an exceptional online customer experience is critical to business success. But how do you know what your customers want and how your current experience measures up? User testing! 

Join us to learn about the many benefits of user testing, why you need to obtain user feedback, different types of testing, use cases, frequency, and more. We'll also share best practices and tips that will help you effectively collect, interpret, and utilize user testing data to make critical decisions about your digital properties. 

Don't leave your digital experience - and your business' success - to chance. Get the data you need to justify changes and improvements that meet both your users’ and your organizations’ needs.    


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Learn what user testing is and why it's critical 
  • Discover the different types of user testing and use cases (from websites to email marketing and more) 
  • Explore user testing best practices and considerations 
  • Get tips for interpreting and using user testing data    

Who Should Attend

  • Chief Marketing Officers
  • Marketing Directors
  • Marketing Managers/Coordinators
  • Digital Marketing Directors
  • Content Writers
  • Business Owners