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Dana Grennier

Account Director

Dana has more than 10 years of marketing experience, including website strategy and development, content planning and creation and leveraging social media to amplify a company’s brand and mission. Her focus on project management allows a client’s complex project with various stakeholders to become a manageable process that will stay on time and on budget. Dana is Google-certified in Google Analytics (GAIQ). 

Jim Brophy

Jim Brophy

Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

Anatomy of a Successful Website Redesign

Presented by: Dana Grennier, Account Director and Jim Brophy, Group Director, Digital

Wednesday, April 19, 2023

10:00 AM to 11:00 AM


A website redesign is a big project. Find out how to decide if it’s time to update your website strategy and how that strategy can be used to make the right data-driven improvements to your website. We'll lay out the entire redesign framework, focusing on everything from the importance of taking a strategic approach that considers both business and user needs to sharing tips to help make sure your redesign is a success, including digital trends, content development, budgeting, resource allocation, project management, kicking off the project, and much more. If you're considering a redesign this year – or even just a minor refresh – don't miss this opportunity to ensure your plan is complete!    


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Key signs it's time for a website redesign 
  • The importance of strategy to your overall success 
  • Steps to consider, from planning through launch 
  • The importance of realistic deadlines and project management          

Who Should Attend

  • Chief Marketing Officers
  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers/Coordinators