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Amanda Koehler

Digital Marketing Practice Director

Amanda is certified in Google Analytics and Google AdWords.  As Northwoods' Digital Marketing Practice Director, she focuses on creating marketing strategies for customers like Ariens Co., MetalTek, ShoreTrips, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.

Jenna Dehn

Web Designer & Developer

Jenna focuses on applying strong expertise in data-driven, long-term strategic planning for clients. She uses her interest in data and storytelling to help companies start or improve their web design, SEM, content marketing, and marketing automation strategies. She also enjoys creating infographics and is certified in Google Analytics and Google AdWords.

Designing for Data

Presented by: Amanda Koehler, Digital Marketing Practice Director and Jenna Dehn, Web Designer & Developer

Wednesday, April 21, 2021

10:00 AM to 11:00 AM


Images and product details for e-commerce sites. Team member bios or multiple location pages for health care organizations. Project portfolios for architecture firms. What do they all have in common? They all involve complex data that's challenging to present in a user-friendly way. If your organization needs to present lots of data online, it's critical to plan ahead for how you'll manage, design and integrate it in order to provide website visitors with the best possible user interface. Join us to find out how Northwoods approaches designing for data - including the need for flexibility to handle missing information, options for presenting descriptions of varying lengths, and making in-depth data easily digestible. You'll leave with actionable tips that will help make your next data-heavy website redesign a resounding success.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Why it’s critical to plan ahead for how you’ll present complex data on your website
  • How to account for missing data, varying data length and in-depth data in your design
  • Actionable tips to make your next data-heavy website redesign a success

Who Should Attend

  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators