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Amanda Koehler

Digital Marketing Practice Director

For more than a decade, Amanda has helped Northwoods clients achieve their digital marketing goals through impactful, data-driven digital marketing strategies. Her approach is centered on careful listening, meticulous research, and a deep understanding of data analytics, and she holds certificates in both Google Analytics and Google AdWords. An experienced lecturer and webinar presenter, Amanda is one of our top digital trailguides and has helped countless students, clients, and marketers better understand the complex world of SEO and analytics. Away from Northwoods, she enjoys spending time cooking, traveling, and painting.

Chad Moerke

Chad Moerke

Senior Developer / Tech Lead

Chad has been a vital member of the Northwoods team since 2007, leveraging his .NET expertise, technical design skills, and API integration know-how to solve complex digital problems. Chad’s creativity, genuine enthusiasm for tech, and constant exploration of emerging trends all translate into innovative solutions for our clients. Throughout a project's lifecycle, his philosophy is, “Go the extra mile!” which is evident in his thorough and detail-oriented approach. Off the clock, Chad enjoys woodworking, football, hiking, and board games, and spending time with his furry and feathered companions, Bonnie, Winston, and Kiwi.

Digital Trends for Manufacturers Roundtable

Presented by: Amanda Koehler, Digital Marketing Practice Director and Chad Moerke, Senior Developer / Tech Lead

Thursday, November 2, 2023

10:00 AM to 11:00 AM


It's not new news that manufacturers face a nearly overwhelming number of issues today, from supply chain resilience and recruitment to compliance and international competition, to customer experience and lead generation, and so much more. 

Paramount to progress across all of these areas is digital transformation. Spurred on by COVID-19 and constantly changing customer needs, ongoing digital advancement is critical to your success, regardless of the products you manufacture, services you provide, or the customers you serve. 

With 25+ years of experience partnering with dozens of manufacturers, our digital experts will discuss the key digital trends we've identified that will inform your plans for 2024 and beyond and help drive continued growth.    


  • Amanda Koehler, Digital Marketing Practice Director
  • Chad Moerke, Senior Developer / Tech Lead
  • Edward Kozlowski, Digital Ads Lead
  • Jim Brophy, Group Director - Digital
  • Matthew Karge, WordPress Practice Director


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • The digital strategies and tactics to consider for recruitment, lead generation, improved online product catalogs, better data management, and more 
  • Where to get the biggest bang for your buck when it comes to digital improvements 
  • Real-world insights and practical examples from our work with manufacturers 
  • The growing importance of customer experience (CX)    

Who Should Attend

  • Executives
  • Chief Marketing Officers
  • Marketing Directors
  • Digital Marketing Directors
  • Marketing Managers/Coordinators
  • CIOs
  • IT Directors 
  • Business Owners