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Ben Tosado

Ben Tosado

Chief Growth Officer, Parmonic

Benjamin Tosado is the Chief Growth Officer for Parmonic, an automation platform built for B2B marketers to easily make munchable video content. A career-long entrepreneur, Ben has founded, scaled, and sold several technology companies and is passionate about innovating business growth and leading great teams. He lives in Key Largo, Florida, with his wife and daughter, where they spend as much time as possible on the water boating, fishing, and diving for lobster.

Jim Brophy

Jim Brophy

Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

From Lead Gen to Loyalty: Using Munchable Video to Drive Stronger Engagement

Presented by: Ben Tosado, Chief Growth Officer, Parmonic and Jim Brophy, Group Director, Digital

Wednesday, October 12, 2022

10:00 AM to 11:00 AM

Online in partnership with Parmonic

We aren’t the first to tell you: Video consumption is growing, and B2B organizations need to use the medium to engage and convert prospects across marketing and sales. At a shocking 8 seconds, the modern buyer’s attention span demands shorter, more impactful visual content that delivers value fast. It’s no wonder TikTok and Instagram Reels are so popular!

If you know you need to take your video content marketing strategy beyond hour-long webinars, join experts from Northwoods, a leading digital strategy and digital marketing agency, and Parmonic, the world’s first AI-based video automation for B2B marketers, to learn:

  • How short-form video drives engagement, conversions, and loyalty.
  • How Parmonic’s technology creates bite-sized videos at lightning speed – without needing a video team.
  • How Northwoods builds munchable video distribution strategies to drive lead gen and customer success as in-house marketers and agency partners.

See how artificial intelligence plus strategy help you use video to win over prospects, close deals, and create raving fans!


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Why turning long-form video content into snackable videos drives awareness and engagement across marketing and sales channels 
  • How Parmonic helps B2B marketers drive impact in a video-first world without hiring a pricey production team 
  • The importance of developing a strategy to plan for, develop and leverage munchable videos to drive engagement 
  • Use cases and examples of how companies are strategically using bite-sized video content to extend their content marketing efforts, convert prospects and drive loyalty.    

Who Should Attend

  • Chief Marketing Officers
  • Marketing Directors
  • Digital Marketing Directors
  • Marketing Managers/Coordinators
  • Digital Marketing Managers
  • Business Owners