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Fred Pike

Managing Director & GA/GTM Practice Lead

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL. Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Getting More from GA4: Optimize & Customize Your Instance

Presented by: Fred Pike, Managing Director & GA/GTM Practice Lead

Wednesday, October 18, 2023

10:00 AM to 11:00 AM


You’ve taken the leap into GA4 (a huge accomplishment) – congratulations! Now that you’ve gotten your feet wet in the new tool, it's a good time to dive a little bit deeper to ensure your set up is complete and to learn how to optimize and customize it for the best possible results. 

Join Fred Pike, GA/GTM expert and Northwoods' GA/GTM practice lead, to learn the essential GA4 secrets that will help you get the most from your instance and data. He'll cover admin settings, enhanced measurement events, customized reports and conversions, when to modify and create events (and when not to), sampling and thresholding, and more. 

Whether you're still finding your footing or have a pretty good handle on it, you’ll learn how to get even more from GA4!    


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • The admin settings you need to turn on 
  • Why you'll want to turn off some of GA4's enhanced-measurement events 
  • How to customize reports and set up conversions to meet your needs 
  • Why you may not want to create or modify events 
  • Sampling and thresholding - what is it, how to know when it's happening, and what to do about it 
  • The three different types of attribution GA4 offers    

Who Should Attend

  • Digital Marketing Directors 
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators
  • Data Analysts