Skip to Content
Main Content

Close up of hiker's foot as he walks through the forest

Fred Pike

Managing Director & GA/GTM Practice Lead

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL. Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Getting Used to GA4

Presented by: Fred Pike, Managing Director & GA/GTM Practice Lead

Wednesday, October 5, 2022

10:00 AM to 11:00 AM


Google will sunset GA3 on July 1, 2023, replacing it with the latest iteration of Google Analytics, GA4. But GA4 doesn't come with just a few user interface (UI) changes - it's a complete revisioning of the tool. Marketers will need plenty of time to get used to a brand new interface and entirely new set of features and functionality. So don't wait until GA3 sunsets to make the transition to GA4! Join Fred Pike, our GA and GTM expert, for a tour of GA4's new UI and learn about GA4 pitfalls and new data retention limits. He'll also show you how to replicate the most popular GA3 reports, set up the admin area, create and use Explorations, add Google Search Console, and more. Start your GA4 journey now!


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Why getting used to GA4 long before GA3 sunsets is critical
  • Tour the new GA4 user interface 
  • Learn about GA4 pitfalls and data retention limits 
  • Find out how to set up GA4 admin   

Who Should Attend

  • Chief Marketing Officers
  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators