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Alex Boston

Alex Boston

Digital Strategist

Alex blends his academic background in creative writing with rigorous data analysis to conceptualize, create, and assess digital content for Northwoods clients. He’s particularly experienced serving higher education clients, having worked with many public and private universities as an agency partner. Before joining our team, he was lead digital content strategist at the University of Iowa. As digital strategist, he applies more than 10 years of digital marketing experience to serving clients across a wide range of industries.

Jim Brophy

Jim Brophy

Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

Higher Education Roundtable

Presented by: Alex Boston, Digital Strategist and Jim Brophy, Group Director, Digital

Wednesday, November 30, 2022

10:00 AM to 11:00 AM


Higher education websites are one of the most challenging to develop strategically, make user-friendly, and maintain effectively over time. But our expert higher ed. team is here to guide you! 

Join us for a casual roundtable discussion where we'll share proven insights, tips, and trends for creating websites and digital solutions that help solve the key issues that colleges, universities, and other secondary education organizations face. Leave with ideas that help you attract and compete for new students and better engage with other stakeholders.    


  • Alex Boston, Digital Strategist
  • Dana Grennier, Account Director
  • Fred Pike, Managing Director & GA/GTM Practice Lead
  • Jim Brophy, Group Director - Digital
  • Katelyn Staaben, Senior Digital Marketing Strategist


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • The key issues facing higher education institutions and the digital solutions that can help solve them 
  • The importance of storytelling and how to tell your story online 
  • Planning your website project, including the importance of content development for SEO 
  • Setting up and effectively managing analytics           

Who Should Attend

  • Director of Admissions
  • Admissions Counselors/Recruiters
  • Chief Marketing Officers
  • Marketing Directors
  • Digital Marketing Directors
  • Marketing Managers/Coordinators
  • Digital Marketing Managers