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Katelyn Staaben

Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

How Manufacturing Marketers Can Use Personas to Create More Effective Digital Experiences

Presented by: Katelyn Staaben, Digital Marketing Strategist

Wednesday, October 21, 2020

10:00 AM to 11:00 AM


How well do you really know your target audience? Creating personas can provide a much deeper understanding of the unique needs of your various audiences - particularly in the manufacturing space. Join us for an overview of the persona development process and learn how personas can be used to advance your digital marketing goals.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • What are personas and why are they valuable
  • The process of creating personas
  • How to apply persona research to your digital marketing campaigns, website strategy, and more

Who Should Attend

  • Chief Marketing Officers (CMOs)
  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers/Coordinators