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Amanda Koehler

Digital Marketing Practice Director

Amanda is certified in Google Analytics and Google AdWords.  As Northwoods' Digital Marketing Practice Director, she focuses on creating marketing strategies for customers like Ariens Co., MetalTek, ShoreTrips, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.

Katelyn Staaben

Senior Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

How to Effectively Reach Your Customers in an Online-First, Post-Pandemic World

Presented by: Amanda Koehler, Digital Marketing Practice Director and Katelyn Staaben, Senior Digital Marketing Strategist

Wednesday, September 29, 2021

10:00 AM to 11:00 AM


The COVID-19 pandemic forced companies of all sizes and across all industries to transform their businesses digitally, almost overnight – whether they were ready to or not. Now, just being online isn't enough. This high-speed digital transformation has shone a bright light on the importance of effectively presenting your business' brand online and connecting to your customers in ways that meet their needs and evolving expectations. Join us to learn how to reach and attract new customers, and how to optimize your online customer experience to compete in this brave, new online-first, post-pandemic world.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • How the COVID-19 pandemic sped up the digital transformation
  • Why creating an exceptional online customer experience is critical to business success
  • How to use personas to better meet customer needs
  • How to optimize for website conversions
  • Strategies for reaching new and retaining existing customers online

Who Should Attend

  • Chief Marketing Officers
  • Marketing Directors
  • Marketing Managers/Coordinators
  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Customer Experience Teams