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Fred Pike

Managing Director & GA/GTM Practice Lead

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL. Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Intro to GA4

Presented by: Fred Pike, Managing Director & GA/GTM Practice Lead

Tuesday, June 13, 2023

10:00 AM to 12:00 PM



Course registration includes two sessions:
Session 1: Tuesday, June 13, 10 a.m. to 12 p.m. CT 
Session 2: Thursday, June 15, 10 a.m. to 12 p.m. CT 
Each session will include 90 Minutes of Instruction and 30 Minutes Q&A

Course Description 

Learn from GA & GTM Expert and Northwoods' GA/GTM Practice Lead Fred Pike, who has successfully led and completed more than 100 GA4 implementations. Fred is a sought-after national and international GA and GTM speaker and educator who's presented at industry-leading conferences including Conversion XL, MeasureSummit, SuperWeek, and more. He's passionate about making sure GA and GTM are set up and tracking data correctly, and is the go-to expert for GA and GTM users across the globe, including dozens of Northwoods clients.

In this two-session intro course, you'll get live, hands-on training focused on exactly what you need to know to be successful with GA4.

Learning Objectives

  • How GA4 differs from GA3
  • An overview of the new GA4 interface and how to navigate it
  • The advantages GA4 offers over GA3
  • Best practices for GA4 set up
  • How to set up reports and use GA4's powerful new reporting features
  • Why you should set up Google BigQuery with GA4 for data retention and management
  • Tips and tricks to get the most from GA4 going forward
  • 30 minutes of Q&A during each session  

Upon completion, you'll be prepared to implement and/or navigate your own GA4 instance, successfully track events and conversions, accurately retain and manage your GA4 data, and feel confident in your GA4 aptitude.


$595 for current Northwoods and/or Titan CMS clients

All attendees will receive:

  • A certificate of completion
  • Session recordings
  • PDF of session decks
  • One free month of digital marketing, digital advertising or Google Analytics support for your organization with a 6-month signed retainer. (Must be used within 1 year of course completion.)

Who Should Attend

Marketers, data analysts, and anyone interested in learning more about GA4 who has:

  • Not started GA4 implementation yet
  • Started implementation but is stuck
  • Finished implementation but isn't sure it's set up correctly (and there's a lot that's easy to miss!)