Schedule
Course registration includes two sessions:
Session 1: Tuesday, June 13, 10 a.m. to 12 p.m. CT
Session 2: Thursday, June 15, 10 a.m. to 12 p.m. CT
Each session will include 90 Minutes of Instruction and 30 Minutes Q&A
Course Description
Learn from GA & GTM Expert and Northwoods' GA/GTM Practice Lead Fred Pike, who has successfully led and completed more than 100 GA4 implementations. Fred is a sought-after national and international GA and GTM speaker and educator who's presented at industry-leading conferences including Conversion XL, MeasureSummit, SuperWeek, and more. He's passionate about making sure GA and GTM are set up and tracking data correctly, and is the go-to expert for GA and GTM users across the globe, including dozens of Northwoods clients.
In this two-session intro course, you'll get live, hands-on training focused on exactly what you need to know to be successful with GA4.
Learning Objectives
- How GA4 differs from GA3
- An overview of the new GA4 interface and how to navigate it
- The advantages GA4 offers over GA3
- Best practices for GA4 set up
- How to set up reports and use GA4's powerful new reporting features
- Why you should set up Google BigQuery with GA4 for data retention and management
- Tips and tricks to get the most from GA4 going forward
- 30 minutes of Q&A during each session
Upon completion, you'll be prepared to implement and/or navigate your own GA4 instance, successfully track events and conversions, accurately retain and manage your GA4 data, and feel confident in your GA4 aptitude.
Cost
$695
$595 for current Northwoods and/or Titan CMS clients
All attendees will receive:
- A certificate of completion
- Session recordings
- PDF of session decks
- One free month of digital marketing, digital advertising or Google Analytics support for your organization with a 6-month signed retainer. (Must be used within 1 year of course completion.)
Who Should Attend
Marketers, data analysts, and anyone interested in learning more about GA4 who has:
- Not started GA4 implementation yet
- Started implementation but is stuck
- Finished implementation but isn't sure it's set up correctly (and there's a lot that's easy to miss!)