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Fred Pike

Managing Director & GA/GTM Practice Lead

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL. Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

LCP and FID and CLS … Oh My! All About Google's Core Web Vitals

Presented by: Fred Pike, Managing Director & GA/GTM Practice Lead

Wednesday, August 11, 2021

10:00 AM to 11:00 AM


Core Web Vitals (CWV) is a significant algorithm update that furthers Google's relentless focus on the end user — this time introducing search factors related to web page experience. Join us to learn about the three elements that comprise CWV (and the acronyms that go with them - LCP, FID and CLS), the broader PageSpeed Insight metrics, where to find CWV performance data for your site, and the tools you can use to measure, track and improve your results. Led by our renowned GA and GTM expert Fred Pike, if you're responsible for your company's visibility in search results, you won't want to miss this webinar!


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • What are Google's Core Web Vitals (CWV)
  • How the three elements that make up CWV impact your search results
  • How to find CWV performance data
  • New and existing Google tools that help you measure and track CWV — and how they differ

Who Should Attend

  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators
  • Business Owners