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Dana Grennier

Account Director

Dana has more than 10 years of marketing experience, including website strategy and development, content planning and creation and leveraging social media to amplify a company’s brand and mission. Her focus on project management allows a client’s complex project with various stakeholders to become a manageable process that will stay on time and on budget. Dana is Google-certified in Google Analytics (GAIQ). 

Katelyn Staaben

Senior Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Only Your Lack of Content Can Prevent Your Website Launch

Presented by: Dana Grennier, Account Director and Katelyn Staaben, Senior Digital Marketing Strategist

Wednesday, July 27, 2022

10:00 AM to 11:00 AM


To be fair, content isn't the only thing that can prevent a website launch, but it's certainly the most likely. Whether you're building a new website from scratch or redesigning an existing one, the No. 1 culprit of a delayed site launch is content development – or more specifically, the lack thereof. We've designed and developed hundreds of websites over the past 20+ years, so we know of what we speak! That's why the first step our team recommends to any client undertaking a website project is a website strategy.

A website strategy acts as your roadmap and includes content recommendations, such as an updated sitemap, identification of any new pages needed, content prioritization, targeted keywords, and more. Join our experts to find out why strategic content development that focuses on both user needs and SEO, along with up-front planning and execution, will produce a much more successful website – and, ensures it launches on time! We'll also share several sample project timelines you can use.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • How content development - or lack thereof - can derail your website project
  • What constitutes content
  • Why a website strategy is critical to success
  • Tools and timelines to help you stay on track

Who Should Attend

  • Chief Marketing Officers
  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators