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Fred Pike

Managing Director & GA/GTM Practice Lead

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL. Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Planning Your Move from GA3 to GA4

Presented by: Fred Pike, Managing Director & GA/GTM Practice Lead

Wednesday, February 23, 2022

10:00 AM to 11:00 AM


Have you been thinking about making the move from GA3 (Google Universal Analytics) to GA4? Now's a great time to get started ... rumor has it Google is planning to end support for GA3 in 2023. Whether or not that's true, it's still a good idea to plan your transition sooner rather than later. (After all, it's Google's world and we're all just living in it!) Fred Pike, our GA and GTM guru, will guide you through the planning process to help make your transition as seamless and as painless as possible.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Differences between GA3 and GA4
  • Why now is a good time to plan your transition to GA4
  • Why we recommend double tagging your site
  • The components of an effective transition plan

Who Should Attend

  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators