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Jim Brophy

Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

Signs It's Time for a New Website Strategy

Presented by: Jim Brophy, Group Director, Digital

Wednesday, August 19, 2020

10:00 AM to 11:00 AM

Online

There are many reasons to consider updating your website strategy. You might be receiving fewer form submissions or losing search engine rankings. Or you may have updated your service offerings and your current website doesn’t accurately reflect who you are today. Regardless of if the design of your site is still modern and clean, an updated website strategy may be needed to ensure that your website continues to meet your goals. In this workshop, we’ll help you to decide if it’s time to update your website strategy and walk you through how that strategy can be used to make the right data-driven improvements to your website.

Schedule

10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Common signs that your website isn't performing at its best
  • The value of an updated website strategy
  • How each element of a website strategy can be used to make improvements to your site
  • How to monitor and maintain your website strategy over time

Who Should Attend

  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers/Coordinators