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Jim Brophy

Jim Brophy

Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

Katelyn Staaben

Senior Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Three Reasons Your Rebrand Will Fail (And How to Ensure It Doesn't!)

Presented by: Jim Brophy, Group Director, Digital and Katelyn Staaben, Senior Digital Marketing Strategist

Wednesday, February 9, 2022

10:00 AM to 11:00 AM


Planning for and executing a rebrand is a huge undertaking, requiring lots of people, time and budget resources – enough to make any CMO, brand strategist, business owner or marketing director nervous. In fact, a rebrand may be the largest project you and your team ever undertake or lead. Failure isn't an option! Join us to find out the three main reasons most rebrands fail and how to avoid them. We'll also explore how brand and digital intersect and why your digital experience alone can make or break your (re)brand. You'll leave armed with the information you need to ensure you're set up for success.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Why organizations rebrand
  • Three key reasons rebrands fail
  • What you can do to set your organization up for a successful rebranding project
  • The importance of the digital experience to your brand's overall success 

Who Should Attend

  • Brand Strategists
  • Brand Directors/Managers
  • Business Owners
  • Chief Marketing Officers
  • Digital Marketing Directors
  • Executives
  • Marketing Directors
  • Marketing Managers/Coordinators