Skip to Content
Main Content

Close up of hiker's foot as he walks through the forest

Katelyn Staaben

Senior Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Up Your Digital Marketing Game with Personalization

Presented by: Katelyn Staaben, Senior Digital Marketing Strategist

Wednesday, January 26, 2022

10:00 AM to 11:00 AM


Did you know that 80% of consumers are more likely to make a purchase from a brand that provides a personalized experience? If you're not already incorporating personalization in your marketing strategies, this is the year to start! Join us to learn how personalization can improve your marketing effectiveness and increase engagement - no matter your industry. We'll also share tips on what data you should use, what data you shouldn't, and how to begin gathering it (or refine it). You'll leave with personalization tactics you can start using in your marketing efforts right away.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Why personalization is an important and effective marketing tactic
  • Ideas for incorporating personalization tactics into your marketing strategies
  • What data to collect and use, and what data to avoid
  • Privacy laws that impact data collection and use

Who Should Attend

  • Chief Marketing Officers
  • Marketing Directors
  • Digital Marketing Directors
  • Marketing Managers
  • Marketing Coordinators