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Fred Pike

Managing Director & GA/GTM Practice Lead

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL. Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Patrick Bieser

President, CEO & Founder of Northwoods

Patrick is the Founder of Northwoods and an expert in website usability and design. He has spent the last 20 years honing his software development skills by day and website design skills by night. He is also the product manager behind the Titan Content Management System (CMS). Someday, Patrick hopes to become a YouTube sensation by launching the first videos focused on product training to go viral.

User Experience: Relying on Gut Instinct Can Lead to Indigestion

Presented by: Fred Pike, Managing Director & GA/GTM Practice Lead and Patrick Bieser, President, CEO & Founder of Northwoods

Wednesday, June 2, 2021

10:00 AM to 11:00 AM


Are your website conversion rates declining, form abandonment rates increasing, or does one of your landing pages have low engagement? You may have a user experience (UX) issue on your hands. But, how do you know if it's a UX issue or something else? And, most importantly, how do you fix it? Join our experts as we share examples of UX challenges that we've uncovered for clients over the years and how we resolved them. We'll also share some of the most common website UX issues to watch out for, and how to identify and fix them.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • What user experience (UX) is and why it's important
  • How to identify potential UX issues on your website
  • The most common website UX challenges and tips to help you resolve them

Who Should Attend

  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators


  • Fred Pike
  • Patrick Bieser
  • Jim Brophy
  • Jenna Dehn
  • Katelyn Staaben