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Katelyn Staaben

Senior Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Using Personas to Improve Your Digital Marketing

Presented by: Katelyn Staaben, Senior Digital Marketing Strategist

Wednesday, August 25, 2021

10:00 AM to 11:00 AM


In order to create great digital marketing campaigns, you need a thorough understanding of your users' needs. But, how well do you really know your target audience? Creating marketing personas is a great step toward gaining a deep understanding of your audience and the best ways to market to them. Join us as we walk through the process of creating marketing personas and explore how they can be used to advance your digital marketing goals.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • What are personas and why are they valuable
  • The process of creating personas
  • How to apply persona research to your digital marketing campaigns, website strategy, and more

Who Should Attend

  • Digital Marketing Directors
  • Digital Marketing Managers/Coordinators
  • Marketing Directors
  • Marketing Managers/Coordinators
  • Business Owners
  • Brand Strategists