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Jenna Dehn

UX/UI Web Designer & Developer

Jenna works directly with clients to understand their challenges and goals in order to develop working solutions to any marketing or design struggles. She specializes in developing wireframes and prototypes with a strong focus on UX/UI design and works closely with Northwoods' digital strategists to ensure that strategy doesn’t get lost in the design phase of projects. Jenna also has experience in designing for data and creates stunning page layouts that showcase complex product information in a digestible format that allows any user to easily find the information they need. She also enjoys creating infographics, digital display advertisements, and illustrations to enrich marketing collateral.

Katelyn Goerke

Senior Digital Marketing Strategist

Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

Website UX Design Basics Every Marketer Needs to Know

Presented by: Jenna Dehn, UX/UI Web Designer & Developer and Katelyn Goerke, Senior Digital Marketing Strategist

Wednesday, February 22, 2023

10:00 AM to 11:00 AM


Website design is both an art and a science. Make sure you have the science part covered by understanding and implementing user experience (UX) best practices! Join us for an overview of website UX design principles and find out how good UX positively impacts your business. Using real-world examples, we'll help you assess how well your site is meeting UX best practices today, show how prototypes can aid in UX design, discuss how to use A/B testing to make incremental changes, and share ideas for making UX improvements that facilitate the customer journey. Improve your business success through good UX!


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Review the importance of UX and UX best practices 
  • Understand how good UX makes navigating and interacting with your site easier 
  • Learn how UX impacts overall brand perception 
  • Find out how implementing UX best practices and using A/B testing facilitates the customer journey and helps to increase conversions 
  • See how prototypes can aid in UX design          

Who Should Attend

  • Chief Marketing Officers
  • Marketing Directors
  • Digital Marketing Directors
  • Marketing Managers
  • Digital Marketing Managers
  • Business Owners
  • Website Designers