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Jenna Dehn

UX Design Lead

Jenna listens closely to understand clients’ goals and uncover solutions for their marketing and design challenges. She specializes in developing wireframes and prototypes with a strong focus on UX/UI and collaborates with Northwoods' digital strategists to ensure that strategy guides the design process. Jenna has a wealth of experience designing for data and creates stunning page layouts that showcase complex product information in a digestible format. She enjoys creating infographics, display ads, and illustrations that enrich marketing collateral and has a knack for using movement to bring websites to life. Away from Northwoods, Jenna enjoys downhill skiing, and her fuel of choice is Dr. Pepper. Be on the lookout for her cats Viper, Saber, and Flash, who are frequent guests during WFH calls.

Katelyn Goerke

UX Research Lead

Katelyn leads the Northwoods UX research and strategy teams and genuinely enjoys helping clients, professionals, and students better understand the value of a data-backed marketing approach. She’s a skilled marketing strategist, certified in Google Analytics and Google Ads, and she shares her extensive knowledge as an Adjunct Instructor in Information Science and Technology at UW-Milwaukee. Katelyn appreciates a good puzzle and finds the fun in using data to solve a client’s unique set of challenges. When she’s not at Northwoods, she loves to travel and enjoys board games and all things Harry Potter.

Website UX Design Basics Every Marketer Needs to Know

Presented by: Jenna Dehn, UX Design Lead and Katelyn Goerke, UX Research Lead

Wednesday, February 22, 2023

10:00 AM to 11:00 AM


Website design is both an art and a science. Make sure you have the science part covered by understanding and implementing user experience (UX) best practices! Join us for an overview of website UX design principles and find out how good UX positively impacts your business. Using real-world examples, we'll help you assess how well your site is meeting UX best practices today, show how prototypes can aid in UX design, discuss how to use A/B testing to make incremental changes, and share ideas for making UX improvements that facilitate the customer journey. Improve your business success through good UX!


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Review the importance of UX and UX best practices 
  • Understand how good UX makes navigating and interacting with your site easier 
  • Learn how UX impacts overall brand perception 
  • Find out how implementing UX best practices and using A/B testing facilitates the customer journey and helps to increase conversions 
  • See how prototypes can aid in UX design          

Who Should Attend

  • Chief Marketing Officers
  • Marketing Directors
  • Digital Marketing Directors
  • Marketing Managers
  • Digital Marketing Managers
  • Business Owners
  • Website Designers