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Amanda Koehler

Digital Marketing Practice Director

Amanda is certified in Google Analytics and Google AdWords.  As Northwoods' Digital Marketing Practice Director, she focuses on creating marketing strategies for customers like Ariens Co., MetalTek, ShoreTrips, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.

What You Need to Know to Win at SEO

Presented by: Amanda Koehler, Digital Marketing Practice Director

Thursday, June 25, 2020

8:30 AM to 10:00 AM


Voice search, featured snippets, and metadata ... oh my! SEO is complex, but our experts will break it down in an easy-to-understand way and show you how to get started with (or adjust) your SEO strategy for success. We'll cover technical SEO, keywords and search intent, content, metadata, the impact of COVID-19 on search, and more. We'll also share examples of how we've helped our clients meet their SEO goals.


8:30 - 9:45 a.m. (CST) | Presentation
9:45 - 10 a.m. (CST) | Q&A

Key Take Aways

  • What search engines are looking for
  • What is search intent and how to use it to craft your SEO strategy
  • How featured snippets and voice search impact your SEO tactics
  • How COVID-19 is impacting search
  • Results and case studies

Target Audiences

  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers/Coordinators