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Senior Digital Marketing Strategist
Katelyn is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.
Katelyn Staaben, Senior Digital Marketing Strategist
Wednesday, August 24, 2022
10:00 AM to 11:00 AM
In today's world, providing an exceptional online customer experience is critical to business success. But how do you know what your customers want and how your current experience measures up? User research! In this webinar, you'll learn why to conduct user research, the different research methods that work best to accomplish your goals, research frequency, and how to interpret and utilize user data to make key decisions related to both your website and digital marketing efforts. You'll leave with the insights you need to start your own user research initiatives!
10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A