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Fred Pike

Managing Director & CFO

Fred is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.  Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Why Your Web Metrics Suck

Presented by: Fred Pike, Managing Director & CFO

Wednesday, July 22, 2020

10:00 AM to 11:00 AM


You probably think you’ve got great data and that you can trust everything you’re seeing. In most cases, you’re wrong. GA, and other analytics tools, are very powerful but also require regular care and maintenance – they are definitely not set-it-and-forget-it tools. It’s a very rare GA installation that doesn’t have any mistakes in the set-up. Join us for an entertaining look at the most common mistakes people make in setting up or (not) maintaining their web metrics. We’ll share how to fix them and how to develop the mindset to reduce or recognize mistakes moving forward.


10:00 - 10:45 a.m. (CST) | Presentation
10:45 - 11 a.m. (CST) | Q&A

Key Take Aways

  • Blocking your traffic
  • Blocking spambots
  • Setting up goals
  • Keeping goals accurate
  • Setting up views
  • Blocking PII (personally identifiable information)
  • Unwelcome variations in sources and mediums
  • Unusually low bounce rates

Who Should Attend

  • Digital Marketing Directors
  • Marketing Directors
  • Marketing Managers/Coordinators
  • Business Owners