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2021 Outlook: The Online Customer Experience Imperative

Original Broadcast Date: December 9, 2020

Presented By: Amanda Koehler and Katelyn Staaben


Consumer expectations for exceptional online experiences continue to grow, and the quality of your brand's digital experience is measured against e-tail giants like Amazon and Zappos - whether you compete directly with them or not. Can your company deliver? Find out why creating an exceptional digital experience is essential to your company's success in 2021, how to assess your current efforts, and practical tips for making improvements.

Key Take Aways

  • What consumers expect from today's digital experiences
  • Why creating exceptional online experiences is no longer an option for brands
  • How to assess the effectiveness of your website and other digital efforts
  • Ideas and tips for making improvements to better meet user needs