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Get More from Your Marketing Analytics with Data Visualization

Original Broadcast Date: March 22, 2023

Presented By: Amanda Koehler, Digital Marketing Practice Director


As a marketer, you no doubt know that the struggle is real to create, maintain and update easy-to-read marketing dashboards and outcomes reports for key audiences that actually deliver actionable insights. But did you know that there are several tools available that can help you do just that? Whether you have complex or simple data, we'll show you how to create highly usable reports for a variety of audiences, including C-suite executives, senior leaders, and even your own team, using data visualization tools like PowerBI and Google Looker Studio. We'll also share data visualization best practices, so you'll be on your way to creating amazing, actionable reports and dashboards in no time!

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Key Take Aways

  • Learn about data visualization best practices 
  • Get an overview of two of the most common data visualization tools 
  • Create actionable reports for a variety of audiences