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Making Sense of Google Ads

Original Broadcast Date: January 25, 2023

Presented By: Edward Kozlowski, Digital Marketing Strategist

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Search ads, shopping ads, display ads … oh my! Google Ads offers more ad types than ever before. So, how do you know which ad type is going to set your campaign up for the greatest chance of success? Join your digital BFFs at Northwoods for an overview of Google Ads, learn about the various types of ads available, and discover how to determine which types to use based on your goals and objectives. We see a highly successful Google Ads campaign in your future!

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Key Take Aways

  • Understand the many different types of Google Ads available today 
  • The value of each ad type 
  • When to consider using each ad type based on your goals and objectives 
  • Tips and insights for digital advertising success