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Writing for the Web

Original Broadcast Date: August 9, 2023

Presented By: Alex Boston, Digital Strategist


It's never been harder to capture your website visitors' attention – and keep it. Marketers and the businesses they work for are continuously challenged with how to convey complex messages to distracted internet users in an overwhelmingly noisy environment.  

So, how do you create engaging website content that breaks through the clutter and helps your business achieve its goals? Join our expert team to find out! We'll share the latest tips for developing content that meets your users' needs, keeps them engaged, and prompts them to take action!    

Watch the Trailer


Key Take Aways

  • Why internet users are so distracted
  • Writing principles that lead to better engagement
  • How to choose the right content, including both text and images
  • Develop CTAs that encourage visitors to take action and meet your goals