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Anatomy of a Successful Website Redesign

Original Broadcast Date: March 9, 2022

Presented By: Jim Brophy, Group Director - Digital & Dana Grennier, Account Director

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A website redesign is a big project! Find out how to decide if it’s time to update your website strategy and how that strategy can be used to make the right data-driven improvements to your website. We lay out the entire redesign framework, focusing on everything from the importance of taking a strategic approach that considers both business and user needs to sharing tips to help make your redesign is a success, including digital trends, content development, budgeting, resource allocation, project management, kicking off the project, and much more. If you're considering a redesign – or even just a minor refresh – don't miss this opportunity to ensure your plan is complete!

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Key Take Aways

  • Key signs it's time for a website redesign
  • The importance of strategy to your overall success
  • Steps to consider, from planning through launch
  • The importance of realistic deadlines and project management