Skip to Content

bottom of hikers boot while walking

Main Content

hand-drawn axe

B2B Lead Gen: How to Boost SEO & PPC Conversions

Original Broadcast Date: August 4, 2022

Presented By: Amanda Koehler, Digital Marketing Practice Director and Fred Pike, Managing Director & GA/GTM Practice Lead


Creating, managing, and optimizing SEO and digital advertising campaigns can be a challenge for B2B marketers who are already strapped for staff and time. But not when you have a digital BFF! 

Join Northwoods’ digital marketing and analytics experts Amanda Koehler and Fred Pike to learn about the various channels, tactics and measurement strategies that will help take your PPC and SEO efforts to the next level.

This webinar is presented in partnership with MarketingProfs, a comprehensive resource for B2B marketing training and consulting. More than 650,000 marketers rely on MarketingProfs for B2B know-how, backed by data science, psychology, and real-world experience. 

Watch the Trailer


Key Take Aways

  • How SEO and PPC work together to improve conversions
  • Strategies and tactics for maximizing ROI  
  • How to effectively measure and show results