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Won't you Be My Neighbor? Best Practices for Local Search Success

Original Broadcast Date: July 14, 2021

Presented By: Emily Gierlich

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Are you feeling like prominent local search results are “near me” and yet still so far? Showing up in a Google Map pack or placing organically in the search results for a specific area isn’t always as easy as location, location, location! Learn how to leverage Google My Business, online reviews — and even selfies — to ensure people right in your neck of the woods can easily find your business and take advantage of your products and services.

We’ll discuss what’s relevant to the people in your neighborhood, as well as best practices for managing your online reputation — an important (and sometimes overlooked) aspect of local SEO success that extends far beyond your zip code.

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Key Take Aways

  • The importance of having a consistent NAP (name, address, phone)
  • Using meta descriptions to attract a local audience
  • How to leverage Google My Business for local search success
  • Tips to effectively manage your online reputation