Many browsers are moving away from using third-party cookies that allow marketers to identify the behaviors and people behind website clicks. And new online privacy laws give website visitors the power to choose how they're tracked. Without cookies to track and measure results, and consumers opting out of cookie tracking, what's a marketer to do? Learn about alternatives to cookies, the latest privacy laws, and ideas for creating a new recipe to effectively track and measure your website activity going forward.
Key Take Aways
- How 3rd party cookies work
- Why browsers are moving away from using 3rd party cookies for tracking
- The differences between 1st and 3rd party cookies
- Alternatives marketers should consider to continue tracking going forward