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Getting Used to GA4

Original Broadcast Date: October 5, 2022

Presented By: Fred Pike, Managing Director & GA/GTM Practice Lead


Google will sunset GA3 on July 1, 2023, replacing it with the latest iteration of Google Analytics, GA4. But GA4 doesn't come with just a few user interface (UI) changes - it's a complete revisioning of the tool. Marketers will need plenty of time to get used to a brand new interface and entirely new set of features and functionality. So don't wait until GA3 sunsets to make the transition to GA4! Join Fred Pike, our GA and GTM expert, for a tour of GA4's new UI and learn about GA4 pitfalls and new data retention limits. He'll also show you how to replicate the most popular GA3 reports, set up the admin area, create and use Explorations, add Google Search Console, and more. Start your GA4 journey now with this extended recording of our original webinar!

Watch the Trailer


Key Take Aways

  • Why getting used to GA4 long before GA3 sunsets is critical
  • Tour the new GA4 user interface 
  • Learn about GA4 pitfalls and data retention limits 
  • Find out how to set up GA4 admin