The COVID-19 pandemic forced companies of all sizes and across all industries to transform their businesses digitally, almost overnight - whether they were ready to or not. Now, just being online isn't enough. This high-speed digital transformation has shone a bright light on the importance of effectively presenting your business's brand online and connecting to your customers in ways that meet their needs and evolving expectations. Join us to learn how to reach and attract new customers, and how to optimize your online customer experience to compete in this brave, new online-first, post-pandemic world.
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Key Take Aways
- How the COVID-19 pandemic sped up digital transformation
- Why creating an exceptional online customer experience is critical to business success
- How to use personas to better meet customer needs
- How to optimize for website conversions
- Strategies for reaching new and retaining existing customers online