How to Succeed in Social Media Marketing

Not sure where to focus your social media efforts? Many companies and organizations develop a social media strategy centered around likes, shares and posts - often with less-than-stellar results. Instead of focusing on tactics, learn how to develop a social media strategy that works in conjunction with your other marketing efforts and leverages both organic and paid advertising to help boost traffic, engagement and leads.

Key Take Aways

• How to build a strategic roadmap for success
• Where to focus your time and budget
• How to plan, execute and measure results
• Ways to integrate social media into your overall marketing mix
• Trends and best practices in social media marketing