Not sure where to focus your social media efforts? Many companies and organizations develop a social media strategy centered around likes, shares and posts - often with less-than-stellar results. Instead of focusing on tactics, learn how to develop a social media strategy that works in conjunction with your other marketing efforts and leverages both organic and paid advertising to help boost traffic, engagement and leads.
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Key Take Aways
- How to build a strategic roadmap for success
- Where to focus your time and budget
- How to plan, execute and measure results
- Ways to integrate social media into your overall marketing mix
- Trends and best practices in social media marketing