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How Manufacturing Marketers Can Use Personas to Create More Effective Digital Experiences

Original Broadcast Date: October 21, 2020

Presented By: Katelyn Staaben

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How well do you really know your target audience? Creating personas can provide a much deeper understanding of the unique needs of your various audiences - particularly in the manufacturing space. Join us for an overview of the persona development process and learn how personas can be used to advance your digital marketing goals.

Key Take Aways

  • What are personas and why are they valuable
  • The process of creating personas
  • How to apply persona research to your digital marketing campaigns, website strategy, and more