Of the many challenges marketers face, one of the most difficult (and frustrating) is managing a martech stack made up of multiple tools and systems that don't talk to one another. Without the ability to easily combine data, opportunities to upsell and cross-sell current customers, drive new business, deliver effective personalized communications, and measure ROI is limited. As a work-around, many organizations spend countless hours creating manual solutions to obtain and leverage the data they need - or, worse, give up altogether.
But there's good news! There’s a growing field of services, tools, and approaches to help tie your marketing technology stack together. Join us as we explore some of these tools and share real examples of how we’ve helped marketing and IT organizations overcome their martech challenges - and how similar solutions can help you do the same.
Key Take Aways
- Why it's critical for marketers to be able to effectively leverage and combine data from various systems and sources
- Examples of tools, solutions and approaches that have helped companies overcome their marketing technology challenges
- Real world examples of how Northwoods has helped marketing and IT organizations solve martech challenges