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Only Your Lack of Content Can Prevent Your Website Launch

Original Broadcast Date: July 27, 2022

Presented By: Katelyn Staaben & Dana Grennier


To be fair, content isn't the only thing that can prevent a website launch, but it's certainly the most likely. Whether you're building a new website from scratch or redesigning an existing one, the No. 1 culprit of a delayed site launch is content development – or more specifically, the lack thereof. We've designed and developed hundreds of websites over the past 20+ years, so we know of what we speak! That's why the first step our team recommends to any client undertaking a website project is a website strategy.

A website strategy acts as your roadmap and includes content recommendations, such as an updated sitemap, identification of any new pages needed, content prioritization, targeted keywords, and more. Join our experts to find out why strategic content development that focuses on both user needs and SEO, along with up-front planning and execution, will produce a much more successful website – and, ensures it launches on time! We'll also share several sample project timelines you can use.

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Key Take Aways

  • How content development - or lack thereof - can derail your website project
  • What constitutes content
  • Why a website strategy is critical to success
  • Tools and timelines to help you stay on track